Audience first approaches to understanding changing behaviours

Video Summary: watch a short video summary of this session here

To successfully engage first you must understand! What a task it is to keep up with changing audience behaviours and needs in our new world. Do you have a reactive or proactive approach to conducting stakeholder needs assessments? Are you evaluating and updating your customer journey enough? Join Association and communications experts as they guide us through some smart practices on how they gather and analyze audience insights to create engagement plans that are flexible, relevant and tailored.

Learning Objectives:

• Compare and contrast different audience needs assessment strategies to improve your own.
• Evaluate if you’re gathering and analyzing audience data in a reactive or proactive continuous approach.
• Explore new ways your member or customer needs could translate into a relevant engagement journey that provides value at each touch point. "