Innovative engagement strategies - the key to retaining current and reaching new audiences without reinventing the wheel

Video Summary: watch a short video summary of this session here

Many organisations are balancing the changing behaviours of their current and potential future audiences. You’ll hear how Wind Europe embarked on a journey to listen, then act on insights that led them to new ways of engagement. Takeaways from their lessons learned to help assess what their audience segments want and need and take smart approaches to realistically create an ongoing internal process to deliver new value. Learn how they redefined existing services and creatively designed new offerings to increase value and meet the new ways of audience contribution and consumption.

Learning Objectives:

• Evaluate how your audience behaviour has evolved and new ways you can deliver innovative value.
• Explore how repackaging your experiences incrementally is more feasible and valuable than total reinvention.
• Test new, creative approaches to reach new audiences and achieve growth.