How to elevate your digital transformation journey

Digital transformation is a top-of mind concern and means different things to different people. During this session we will discuss the fundamental definition and why it should matter to you and your organisation. To make the business case for digital transformation, the session will feature results of the Visitor Economy Digital Transformation Survey, executed by Simpleview, and present best practice examples of how destinations are progressing with their transformation.

Learning Objectives:

• Gain a deeper understanding of digital transformation concept and how to get buy-in
• Identifying potential projects to build a strong foundation to start your digital transformation
• Identify where you are in the process and understand next steps