From risk to resilience – Fixing and futureproofing your event

This is a story of successful and sustainable innovation through tumultuous times.

From re-branding to new programme formats, a complete overhaul of the exhibit and sponsor offer, and a fresh approach to volunteer engagement, almost no stone was left unturned when redesigning ASIS Europe, ASIS International’s flagship event in Europe.

This case study session will take you through the exciting journey and showcase how diligent analysis, bold decisions and careful relationship management turned an event with an uncertain future into a vibrant, must-attend gathering for established and aspiring security leaders across Europe and beyond.

Learning Objectives:

• Understand the context and parameters of an event redesign
• Explore approaches and conditions for ongoing improvement and increasing relevance
• Identify enablers for managing change successfully