Visit Baltimore

Step into Charm City at Our Booth!

Baltimore has long been known as “Charm City,” a nickname born from a 1970s campaign celebrating the city’s authentic character and hidden gems. Inspired by that legacy, we’re bringing the spirit of Charm City to life at our space in the District. Visitors will be transported to Baltimore through immersive design elements like a brick façade, an aquarium-inspired wall, and a tribute to the city’s first gas streetlamp.

The centerpiece of our experience is a modern twist on the original charm bracelet concept. We’ve partnered with local artisan Charm City Links & Co to create a Build-Your-Own Charm Bar, where attendees can design custom bracelets or keychains. Start with a signature “Charm City” charm, then choose from a selection of Baltimore-inspired icons—like the Airforce One sneaker, lemon stick, and snowball—alongside an extensive and eclectic assortment of charms from Charm City Links & Co. It’s a hands-on way to take home a piece of Baltimore’s creativity and pride.

Join us to celebrate the grit, warmth, and originality that make Baltimore unforgettable—and leave with a personalized keepsake that captures the true charm of our city.