Smart Data, Stronger Experiences: How AI-Powered Analysis Can Elevate Your Events
Sunday, January 11, 2026 1:00 PM to 4:00 PM · 3 hr. (US/Eastern)
Franklin 8-9 |Marriott
Live
Workshop
Information
**Participants are required to bring their laptops to receive the full benefits of this workshop.**
This comprehensive workshop is ideal for mid-career to senior-level business events strategists interested in leveraging AI for analysis to drive strategic event decisions.
Are you sitting on mountains of participant demographic data and feedback, but relying on instinct to make sense of it? In this deep dive workshop, you’ll learn how to leverage AI—including Spark, the generative AI tool built by and for event professionals—to uncover insights, answer the five most important pre- and post-event questions, and clearly demonstrate your value and ROI to participants and leadership.
We’ll close with an interactive “Ask Me Anything” session where you can pose your toughest questions directly to AI event experts.
Learning Objectives:
• Use AI analysis tools, including Spark, to transform participant feedback and demographic data into actionable insights.
• Apply AI-driven methods to answer the five most important pre- and post-event questions that elevate event outcomes and organizational value.
• Communicate insights in ways that resonate with executives and stakeholders, strengthening your influence and leadership presence.
This comprehensive workshop is ideal for mid-career to senior-level business events strategists interested in leveraging AI for analysis to drive strategic event decisions.
Are you sitting on mountains of participant demographic data and feedback, but relying on instinct to make sense of it? In this deep dive workshop, you’ll learn how to leverage AI—including Spark, the generative AI tool built by and for event professionals—to uncover insights, answer the five most important pre- and post-event questions, and clearly demonstrate your value and ROI to participants and leadership.
We’ll close with an interactive “Ask Me Anything” session where you can pose your toughest questions directly to AI event experts.
Learning Objectives:
• Use AI analysis tools, including Spark, to transform participant feedback and demographic data into actionable insights.
• Apply AI-driven methods to answer the five most important pre- and post-event questions that elevate event outcomes and organizational value.
• Communicate insights in ways that resonate with executives and stakeholders, strengthening your influence and leadership presence.
Audience
Event MarketersCorporateAssociationIndependentMedical Meeting Planners
Topic(s)
Event strategy and designAI, technology and innovation
CEs
3.0
