Beyond the Booth: Experiential Learning Strategies that Transform Attendee Engagement

Drawing on research from higher education and real-world event case studies, this session explores how experiential learning principles can revolutionize event engagement. Participants will discover how to design activations, learning zones, and hands-on networking that foster deeper connections and drive ROI. The session blends research findings, actionable design frameworks, and live idea co-creation to help participants reimagine their event experience strategy.