Beyond the Event: Turning Engagement into Long-Term Loyalty

Your attendees are still talking, posting, and connecting long after the event ends. Nearly half say their positive perception of a brand lasts for months, and 87% go online to engage further, but how are you keeping that momentum going once the lights are off?

This interactive session brings together emerging Gen Z social media pros to share unfiltered insights on how to capture younger audience’s attention before the event, spark participation onsite, and sustain event loyalty afterward through purposeful social storytelling. Through a mix of discussion and hands-on collaboration, you’ll explore how to extend your event’s life beyond closing day, starting with how you show up online before it even begins.

Using findings from recent event industry research and social media trends, you’ll uncover what drives Gen Z to choose, trust, and champion live experiences. Then you’ll design a three-part social engagement plan for your event aimed at building authentic connections that last.

You’ll leave with actionable strategies, a proven framework, and a fresh perspective on how to strengthen engagement and inspire loyalty across your entire event lifecycle.