Spark: Repurposing Content with AI to Drive Audience Engagement and Revenue

Please bring your fully charged laptop – the room will not have enough outlets for all participants.

This interactive workshop will illuminate the ways Spark, the generative AI tool developed by and for event professionals, can help you brainstorm, generate, and repurpose content to enhance participant engagement and create new revenue streams. Learn how Spark’s suite of content-based tasks accelerates the content creation process, streamlines agenda building, and boosts marketing and sales efforts. See real-world examples of how generative AI can enrich your work and make your life easier, then test-drive it for yourself to see how AI can help elevate your events.

Learning Objectives:
- Identify new ways to streamline how you repurpose event content with generative AI.
- Develop new strategies to create either larger or smaller pieces of content from existing event marketing assets.
- Create potential revenue streams from conference content you already own.