MASTERCLASS: Evolve: Reimagining Events in the Age of Agentic AI

As event professionals, how do we maintain the balance between leveraging cutting-edge technology and preserving the sparks of human connection? Most importantly, in an era where every conference can access the same AI tools, the same virtual platforms, and the same engagement technology, how do we, as event strategists, create differentiated experiences?

In this 45-min masterclass, innovation strategist Jay Kiew will unpack how we might reinforce our ability to speak the language of Change. He will unpack Change Fluency™, a leading playbook to skillfully navigate the evolution of the meetings and events industry in the Age of Agentic AI, while keeping attendee experience and community impact at the center.

The transformation the audiences will experience…

· Understand how the AI ecosystem is shifting the future of work, pinpointing the areas of greatest impact and opportunity.

· Develop the Change Fluency™ necessary to integrate innovation into our events come Monday.

· Learn how to create capacity and connection with a digital Human x AI workforce