If you plan events, you know that registration and badge pickup can make or break the first impression. You are trying to keep lines short, reduce badge sharing, and still protect privacy, all while your attendees expect everything to feel as simple as unlocking their phone. It is easy to feel torn between “this is exciting” and “this could blow up in my face.”
In this fireside chat, we will have a candid conversation with Jeff Boehm, Chief Operating Officer at Wicket, about what facial recognition actually looks like in the real world of events. We will talk through real examples from Dreamforce, PCMA, and sports venues, including what worked, what surprised people, and where organizers had hard questions about data, bias, and cost. You will hear not just the upside, but also the pushback and how teams navigated it.
You will leave with a few simple steps you can take, whether that is planning a small pilot, shaping your privacy messaging, or deciding if this tech even makes sense for your event right now.
